The recurring failure pattern
Teams collect ideas quickly, then stall when executives ask: why this, why now, and what evidence supports it?
What to fix
- Tie every candidate to a specific workflow, pain, owner, and evidence source.
- Separate quick wins, strategic bets, prerequisites, and evidence gaps.
- Use transparent scoring so stakeholders can challenge assumptions directly.
Practical next step
Run one high-pain workflow through an evidence model first. Then decide whether the method scales across your portfolio.